In this new era of real time businesses, the associate/ association model (as reflected by the franchise agreements) is presented as a clear alternative to create synergies, companies who can compensate their reciprocal weaknesses and strengths, and similar companies coming together for a common goal, where the franchise network is jointly managed along with the owners of each residential centre by transferring their brand, document base, training system, marketing and quality control methods and becoming part of the associated company’s shareholders.